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Web Search: Get Empowered by Google

You’re a writer, so you’re an expert Web searcher… Or are you? Way back in the dark ages — the 1990s — I wrote a business book on doing research. I’d come up with some tricks, and wanted to share …...

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Simplest Way Ever to Get Google to Recognize You As the “Author” Of Your Content

Are you aware that you can get Google to recognize you as the writer of your material on the Web? Here’s the easiest way ever. Start by getting a Google+ account if you don’t already have one. Then...

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Bright Ideas: 4 Easy Keyword Tools for Writing

Writers ask me about keywords, and it makes me wince. Usually they’ve got a client who’s carrying on about rankings. The goal of “ranking” for keywords is a fool’s game: the days when you could con...

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